How to Create a Facebook Page: Mobile & Desktop Guide 2024

In that case, you may need to get creative, such as adding your city to make it more specific. Once you create an account, you’ll see a menu on the left-hand side of your newsfeed that looks like the one below. …so that you don’t have to worry about it and you can just focus on your business, we do that for small businesses every single day. Depending on what you select, Facebook may have you add something such as the website URL you want to direct people to after they click on that button. Use the cover photo to include a photo of your dog if you want along with anything specific you want to promote.

• Remember, you can add, change, or remove any of this information later.
• If you select Deactivate Page, you’ll just be prompted for your password before everything is temporarily shuttered.
• Once you create an account, you’ll see a menu on the left-hand side of your newsfeed that looks like the one below.
• Search for your new admin by name and click on the right account.
• Even national or global brands can tap into this trend with content creation that speaks to very specific target audiences.

Steps

Search for your new admin by name and click on the right account. Double-check you’ve got the right person, since there may be more than one with the same name. Choose the type of team member you want to add and click the relevant Add New button (or Manage for Community Managers).

The profile photo should be your logo, while the cover photo should be branded and give the followers a CTA. “Facebook Pages remain a powerful tool for brands to establish credibility, engage communities, and drive results,” says Laura Mikulski, senior growth strategist. Use Quick Search to discover trending hashtags, brands and events anywhere in the world, or dive deeper for personalized insights on your brand to guide your Facebook Page strategy. You can track what people are saying about you, your top competitors, your products — up to two keywords tracking anything at all over the last 7 days.

In Hootsuite, you can create and schedule all of your Facebook content in one place, including Facebook Group posts. Facebook Business Pages remain a critical tool for brands looking to connect with social users — and if you already have one, it’s time to update it for 2025. Scroll to the end of this post for tips on how to do that or build one from scratch. Facebook marketing for small businesses is a valuable tool in your brand’s overall growth strategy. It can significantly expand your audience reach, enable more specific ad targeting and drive more traffic to your website. With billions of monthly users, Facebook has a massive following, bringing with it substantial ad reach and strong discovery potential.

This will tell customers when they can visit your store and/or purchase from you or contact you depending on your business model. You can either set no hours, in which case it won’t display hours on your page, always open 24/7, or open at selected hours, where you can then set those hours. Hootsuite’s Best Time to Publish feature (found under Analytics) tells you the best times to post on Facebook (as well as Instagram, Twitter, LinkedIn and TikTok). Plus, Hootsuite can be used to manage profiles on many platforms—Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest—so you can manage all your social efforts in one place.

Click your profile image and from the drop-down list, choose your business page. In the left menu, click the name of your Page, then click Settings. Under Audience and visibility, click Page setup, then King Johnnie Casino Facebook Page select Page access.

Other Facebook Business Page Resources

Try out these 16 Facebook post ideas if you’re not sure where to start. Or try our free AI caption generator (which, BTW, we used to create the caption in the screenshot above). No one wants to launch a Page with a follower count of zero. To get things rolling, click the Invite Friends button to suggest your Facebook friends connect with your new page.

What’s the difference between unpublishing and deleting a Facebook Page?

You can delete a page directly from the Facebook app — just make sure you’re logged into the account with admin access. You could ask users to visit your website, follow your Page or contact you. Facebook is still the most popular social media network in the world as of 2025, with an average of more than 3 billion active monthly users.